Overall, this app is a great concept & would truly be genius with some enhancements. It does help me save $ but its time consuming to set up & use. Like another reviewer, Id love a search tool as well. Id also love the ability to categorize items & group/sort the list by dept or aisle. All the items I add are in one giant list, in alphabetical order and you cant change the grouping or sorting. I found that uppercase & lowercase letters arent recognized as being the same letter either. So, I basically have to enter things like this if I want to see them listed together & have a list thats somewhat easy to search: "Bakery - Bread - White" & "Bakery - Bread - Wheat". If any first letter is lowercase, the item is listed out of order. That makes it cumbersome to set up a list & search through it to update items or mark what I want to purchase. Id really prefer it had department & category features so I can group things together, for example, by "Bakery" dept, then categories "Bread - White" or "Bread - Wheat" or "Dinner Rolls" or "Desserts", then see the items sorted by the actual item description "Pepperidge Farm" or "Store brand" or "Cupcakes" or "Cheesecake", etc., so I can do a true price compare & quickly create a shopping list. It would also be really great if it could connect & give you the current local price. Ive entered common items, such as "Dairy - Tropicana - Trop 50" and added the price from multiple big box stores. When I added it, it was cheapest at Store A. A couple weeks later, it went on sale at Store B which made it cheapest there, but the app had me buy it at Store A because it was cheaper at Store A when I first added the item & hadnt updated it because I didnt know it was on sale at Store B. I dont have time to run to every store every week & update prices on everything, then go back to the store that had it cheaper this week vs last week. Another thing that could be better is the "quantity". For ex, some paper towels are priced by the # sheets per roll. Lets say theres 12 rolls/pkg for 2 different brands & theyre both $12/pkg, or $1.00/roll. If Brand A has 100 sheets/roll & Brand B has 90 sheets/roll, Brand A is actually cheaper based on #sheets/roll. There are quantity options like quart, ounce, box, package, but none really work for the "# sheets per roll" & there isnt any way to enter custom quantities so you have to use a generic quantity such as "package" or "box" and then calculate the price differently so you get the true cost per package. It gets even more confusing if the #rolls/pkg and #sheets/pkg is different between the various brands. Its difficult to remember how I calculated the qty which makes it confusing to know whats truly cheaper. This app is a great concept & works ok. For now, Ill keep using it until the developers enhance it or something better comes out.